OPENINGS, TRADE EVENTS, SPECIAL PARTY... THESE ARE OUR STRENGHTS

Latest Events

MOSCOT MILANO • Grand Opening
OUR TRUNK SHOWS

What is a Trunk Show?

Trunk Show is an age-old trade way used in the fashion world, but that fits perfectly in the eyewear market, especially in the post-pandemic world.
That's why Velvet Lenses joined this new philosophy - since 2020 - organizing in the biggest Italian cities (Milan, Rome, Bologna, Bari) some innovative shows, in order to present the new eyewear collections.
Each location is chosen by an accurate scouting between: places that characterizes the local areas, the calm and the security requirements that these events requests.

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The "Trunk Show" concept is a great and innovative way to show the products to our consumers and Velvet Lenses confirms this solution also for the 2022 season.
But don't worry, we'll still come to visit you with our "Italian on the road tour"!
We love to be innovative and we want to guarantee the best to our consumers.
Trunk Shows, on the road visit, or both you don't have to worry about nothing: we are going to show you our new brands collections!

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